Century Square reopened its mall on 6th June
2018, inviting a curious crowd to check out what are the new activities the
mall has to offer. Besides new food offerings and retail outlets, Filmgarde
Cineplexes’ third cinema in Singapore can be found on the top floor of this
newly-renovated mall.
What’s the big deal, you may wonder. It is
just another cinema - with the same movies being screened as all the other
major cinema companies in Singapore. But is it, really?
Celebrating its tenth year, Filmgarde Cineplexes
prides itself in always placing its customers first and by unveiling this
latest cinema is a statement in itself. The Century Square cinema is the
company’s first step towards their goal of leading Singapore’s market in the
cinematic experience.
The first in Singapore as well as Asia,
Filmgarde Cineplexes has worked strategically with Mediacorp and Barco (leading
international specialist in visual and projection technology) to debut
immersive sound technology AuroMax® across all six halls at Filmgarde Century
Square.
What is AuroMax®? It is said to be the ultimate
immersive sound system
on the market that creates a
natural 3D listening experience; allowing Singapore’s audience to feel as
though they are right within
the picture of the films. Having
tested it out for ourselves, we can say that though this upgrade affects you on
a more subtle and subconscious level, it does enhance the experience. If you
close your eyes, the sound illustrates to you just where a sound is coming from
in the film itself and you can follow the narrative that way. This gives sound
an even bigger role in enhancing the storytelling itself and your experience of
watching a film in the cinema itself, instead of something on your laptop
screen.
Accompanying this upgrade, Filmgarde
Cineplexes has also launched a bilingual (Mandarin) ticketing system and
website to ease the purchase of tickets for Mandarin speaking population.
Though it is not known if the system will improve further to include Malay and
Tamil as well, this is definitely a first step in reaching out to audience
members that may have a discomfort with the English language.
There will also be an app with an exclusive
membership programme. Beyond the usual functions such as booking tickets, the mobile
app itself will boast an intuitive membership programme where the experience
will be able to become more personalised to its user - with the necessary
approval and knowledge of the user. So, you can expect tailored suggestions,
movie combos specially curated to be relevant information and rewards you are
actually interested in.
With all these surprises finally unveiled by
Filmgarde Cineplexes, we cannot wait for a visit to the cinema to be convenient
as well as exciting once again. Just like how Head of Group Operations,
Filmgarde Cineplexes, Mr Sherman Ong shared: “Given the rapidly changing
competitive landscape and the advancements in international technology, we need
to constantly expand our customer base and provide the best cinematic experience
for our audiences to be their leading choice in Singapore. This means staying
ahead of the curve
by
identifying and investing significantly in cutting-edge
technology, as well
as making
It relevant and accessible for everyone so
that they are able to enjoy optimum entertainment at our theatres
all the time.”
Guess our new hang out place will be at
Century Square for all our screen needs. How about you?
Written by Dawn Teo