Kenny Tan, Head of Viddsee Studios
Video entertainment platform Viddsee has just announced the launch of Viddsee Studios as
it ventures into original content creation to foster an ecosystem for digital
content creation. It also announced a partnership with the Info-communications
Media Development Authority (IMDA) as part of a public service content
initiative to develop original content with local content creators. Local
Singaporean filmmaker and producer Kenny Tan heads this new arm, Viddsee
Studios.
Viddsee has generated
1 billion views globally by utilising data and insights to grow its viewership
and to optimise content discovery. While the company has focused on curation,
content distribution and audience development, this new venture will engage
content creators to produce original content for the platform, and for brands
and media organisations.
“In line with our
mission of empowering storytellers, this is an exciting evolution as we move
from curation to creation, for both our company and community of content
creators. With Kenny’s wealth of experience as a digital media producer, we
believe there will be greater collaboration and opportunity for content
creators to tell more stories,” says Viddsee Co-founder & CEO Ho Jia Jian.
“I’m looking forward
to exploring the creative potential in Viddsee’s community of content creators
in this journey. We’ll be empowering this creativity upon the company’s
data-driven approach in distribution within the digital space, to further
elevate local stories for a global audience,” says Kenny Tan, Head of Viddsee
Studios.
The partnership with
IMDA will see five new original series slated for release in 2018 to produce
local original content with public service values. The five new original series
will be distributed on Viddsee’s platforms.
“Storytelling today
is an art as much as it is a science. IMDA’s partnership with Viddsee enables
content creators to combine the art of creative storytelling techniques with
audience insights powered by data science. This will empower them to create
even more impactful stories that will resonate with audiences. We look forward
to a strong line-up of local content for Singapore viewers through this
partnership,” Dorothy Lai, Director, Public Service Media & Assessment,
IMDA.
About Kenny Tan, Head of Viddsee Studios
Kenny is an
award-winning Singaporean filmmaker and producer with over a decade of
experience in the media industry. An interactive media designer by training,
Kenny’s keen interest in storytelling and moving images influenced him to
pursue a formal education and career in filmmaking. He was a recipient of the
MDA-MES Scholarship and majored in Digital Filmmaking at Nanyang Technological
University.
His fascination with
combining emerging technology with film lead him to produce an array of new
media projects ranging from the world’s first patented GPS Film system, and an
invitation to Los Angeles to collaborate with UCLA and Nokia Hollywood on a
series of non-linear mobile films.
He also directed
Asia’s first ‘Choose Your Adventure’ transmedia content and has worked on a
variety of multi-platform projects in film, television and in digital media.
Kenny’s passion for
filmmaking also inspired him to write, direct and produce his own independent
films, winning accolades at local and international film festivals. He also
mentors media students as an adjunct faculty at Temasek Polytechnic’s Diploma
in Digital Film and Television.
Until recently, Kenny
served as a Senior Producer at Mediacorp Studios, focusing on developing
transmedia online content.