This year, the Singapore International Film Festival, (SGIFF)
the 25th edition, is a come-back in so many ways. It is bigger, more
varied, more concerted in its organization, it’s got stars, but most
importantly, it is back with a very important mission, to help us relate films
to our lives. If one would call 2013 a KPI-attaining year, with the success of
‘Ah Boys to Men’ and ‘Ilo Ilo’, then 2014 would be a year we remind ourselves
‘why watch films and make film?’
The #LifeReframed campaign, launched in conjunction with SGIFF, is a series of initiatives
aimed at inspiring both film-going and film-making. This year's festival
is about celebrating people, and honouring the spirit of empathy, inclusion and
the importance of individual points-of-view. As Karen Wai, Marketing
Manager of SGIFF puts it: “Films, like literature, are important works of art
that address moral dilemmas, social atrocities, utopic/dystopic alternatives to
the lives we inhabit….it is an art form that can speak directly to our
individual lives.”
The highlight of this campaign is the featuring of 12 inspiring
personalities who reflect empathy, humility, and wisdom through the course of
their lives and career, and how film has reframed their perspectives on
life. Here they reveal a page in their book of life and how films have affected
them.
Daniel Ee, Board Member of Companies
Philip Jeyaretnam, Senior Counsel & Managing
Partner of Rodyk & Davidson LLP
Shiao-Yin Kuik, Co-founder & Director of The
Thought Collective and Nominated Member of Parliment
Pann Lim, Creative Director of Kinetic Singapore
Leslie Low, Musician at The Observatory
Eunice Olsen, Producer & Actress and Founder
of WomenTalkTV.Asia
Benny Se Teo, Founder of Eighteen Chefs
Josephus Tan, Criminal Lawyer and Pro Bono
Ambassador
Royston Tan, Filmmaker at Chuan Pictures
Dr. William Tan, Neuroscientist, Medical Doctor
and Paralympian
Dr. William Wan, General Secretary of the
Singapore Kindness Movement and
Chairman
of Prison Fellowship Singapore
Xiang
Yun, Veteran Actress at Mediacorp
A
street campaign will run from November 17 to end of December, where audiences
are invited to share insightful lessons they learnt from film through the
hashtags #LifeReframed and #sgiff2014.
Selected stories and photos from the Singapore community will be collected and
posted on the festival’s social media platforms.
About the Singapore International Film Festival
(4 to 14 December 2014)
The Singapore International Film Festival (SGIFF)
is the largest and longest-running film event in Singapore. Founded in 1987,
the festival has become an iconic event in the Singapore arts calendar that is
widely attended by international film critics, and recognized worldwide for its
focus on Asian filmmakers and the promotion of Southeast Asian films. The SGIFF
is committed to nurturing and championing local and regional talents in the art
of filmmaking. The festival serves as a catalyst in igniting public interest in
the arts, and encouraging artistic dialogue and cultural exchanges.The SGIFF is
organized by the Singapore International Film Festival Ltd, a non-profit
organization and holds the Institution of a Public Character (IPC) status. For
more information, please visit www.sgiff.com.